Without Money You Can’t Make It In The Nigerian Music Industry – Niniola
Singer Niniola, is steadily climbing to the number 1 spot in the music industry and we dare say she sure deserves that spot.
In a chat with Factory78, the singer who just released her debut album said for anyone to make it in the industry, such a person must have enough money to invest in their career.
In 2013 I went for a competition and I became the third runner-up and I got my prize money. With the prize money I invested in my career. I sought out one of the best producer Sarz and told him I wanted a hit song and that’s when I met my manager.
“When you’re not in the music industry on the outside, you think talent would take you places but it’s not.
My manager told me ‘you need funds to promote and print CD jackets’.
“It’s a very capital intensive industry and so as an upcoming artiste you have to leave everything aside and invest in your career because at the end of the day it’s for you and you reap what you have sowed,” she said.
“Growing up in Lagos was fun. I come from a large family, I had cousins and relatives living in the house. We were up to about 30 or 40 living in the house at the time and obviously we couldn’t make our foods ourselves so we had cooks. It was like the Fuji house of commotion.
“I listened to my parents records like Dolly Parton, Kenny Rogers and Nigerian music. And that way I didn’t know I was training my voice by mimicking the voices that I heard.